Search Engine Optimization or SEO is a tactic for boosting a website’s visibility in a search engine’s results naturally. Good optimization will be able to help a site to appear in the search results more frequently. SEO is usually used for online marketing to gain more visitors, which in turn can become actual clients.
Search engine optimization’s roots can be traced back to the mid-1990s, where content providers submit the site addresses to the search engines that will send “spiders” to “crawl” through the page to analyze its content. All the information are stored and then indexed for ranking. Keyword density is one factor in identifying the relevance of the content to its users. From then, SEO has been the most accessible way to promote a site and have it ranked in the search engines.
SEO is all about knowing how a search engine works, what are the common keywords typed in a search engine, and what particular search engine is often used. In this way, promoting a site will be much easier. Search optimization will help a site build authority on the internet since it makes the top rank attainable – the better the rank, the more clicks received. These clicks can be profitable if a site has advertisements.
In applying site optimization, we must be familiar with its techniques that are categorized into two: White Hat and the Black Hat.
This tactic is the most recommended by search engines. It has the following features:
•It ensures that every web page is of good quality.
•It ensures that the web page’s content is intended for users, and not just for the search engine.
•It ensures that useful content are available for internet users.
•This tactic conforms to the search engine’s guidelines.
•It does not rely on deception.
This tactic is also known as spamdexing. Most search engines do not tolerate this technique. Its features are as follows:
•Creating content with similar keywords and phrases just to raise the keyword count. This is called keyword stuffing. In addition, black hat uses metatag stuffing where keywords are repeated in metatags, and inserting keywords that are not related to the website content.
•Using hidden text by changing its font color and background, or by inserting them in a “no frame” HTML code.
•Hosting similar websites with the same content but with different URLs.
•Using the process called Page Hijacking, where web surfers who open a similar popular website gets redirected to a malicious site.
•Using other ranking improvements that are not approved by search engines.
As made evident by those lists, it is always better to rely on White Hat optimization techniques. Never fool your visitors, and don’t ever think about giving them irrelevant content. In this way, visitors will trust the site and will keep coming back for it.
As previously mentioned, to improve a website’s rank in search engines, keywords are used as part of most SEO techniques. These are the terms that are important to the page’s content. Search engines use programs to analyze web pages and index them according to the terms used that are relevant to the content. Here are some things you shouldn’t forget when it comes to proper keyword placement:
•Always include a keyword in the title of the web page.
•Also, include them on the headers. If a certain page has different sections, using header tags is recommended. By the way, it’s important to include the keywords in each of them.
•Distribute the use of keywords all throughout the content, but never overuse them as search engines may categorized the site as spam.
Doing search optimization is not easy as what we think it is, that is why there are now SEO services that can help increase site traffic and generate more leads. A carefully planned optimization strategy will guarantee a sure spot in the top ranks of search engines. Getting optimization services has many advantages, and they are as follows:
2.Getting ranked by search engines also means that a site will be trusted more by users
3.More visitors in the website may lead to other online opportunities
4.Can help grow a site to attract big clients
5.Can diversify a website’s lead sources
6.It can further your branding efforts
7.Be at the top of search engines for all related keyword searches
8.Be available for every online means such as in mobile or tablet
9.A website will be updated from time to time
10.Plagiarism will be avoided
SEO focuses on the creative and technical aspects of a website to improve its ranking, to drive more site traffic, and to improve its visibility in the search engines. Keep in mind that SEO is not just about building a search engine-friendly site. It should be about making a site good for people, too. These two goals should go hand in hand to make SEO a success – and we are more than willing to help you achieve just that.
NYExplode SEO is a fantastic SEO and Internet Marketing company so visit site immediately for a free quote so we can get you ranked in Google and your business can soar!